BURGER KING

 

Intro

The client wanted to sell its Star Buys eats,

a super-affordable value-for-money range.

 

Challenge

We had to sell them in an interesting way.

We had to do so in a way that looked different from what McDonald’s would do, so slice-of-life ads were out. 

 

Solution

We created outrageous scenarios featuring people trying to save in ridiculous ways – people shampooing their hair at a canteen sink to save on water bills, people using free electricity in a library to save on electricity bills, etc. Then we proposed the Star Buys items as the better way

to save.

 

 

Advertising Agency: The Idea Lab, Singapore

Chief Creative Officer: Vince Kwan

Executive Creative Director: Vince Kwan

Creative Director: Roy Kiong

Art Director: cj Loo

Copywriter: Keat Houng

Group Account Director: Gabriel Wang

Account Director: Kevin

Account Supervisor: Jeanne Koh

Illustrator: cj Loo