SIMPLE SKINCARE

 

Intro

The Simple Skincare range of products is known for having simply what you need to keep skin looking radiant and healthy, nothing more.

 

Challenge

The client wanted a new campaign to

promote their products in Singapore, a highly competitive market.

 

Solution

We sold the range as one that allowed you to be ‘Simply Inspired. Simply Me.’ The campaign focused on a sense of freedom (from worries about unnecessary additives and from issues that detracted from life). The visuals used shots of ladies that looked natural and not overly “posey”. We’ve also kept the background clean both to emphasise the ‘Simple’ concept of the range and to allow the green to stand out for better branding.

 

 

 

Advertising Agency: The Idea Lab, Singapore

Chief Creative Officer: Vince Kwan

Executive Creative Director: Vince Kwan

Creative Director: Beng Tan

Art Director: cj Loo

Copywriter: Keat Houng

Group Account Director: Gabriel Wang

Account Director: Emily Benjamin

Account Supervisor: Rasul

Illustrator: cj Loo