


RESORTS WORLD SENTOSA
Intro
The integrated resort located on the
island of Sentosa, needed seasonal campaign and ads for its restaurants.
Challenge
There is quite a number of restaurant, so we
had to build different style or look and feel for each restaurant, but at the same time still need to show the branding of RWS.
Solution
We created a wave line as visual identity to represent the dynamic and gastronomic of RWS. Futhermore, using limited resource from stock libraries, we differianted each resturant by colors and elements from Chinese and Japanese, to French and Italian.
Advertising Agency: The Idea Lab, Singapore
Chief Creative Officer: Vince Kwan
Executive Creative Director: Vince Kwan
Creative Director: Roy Kiong
Art Director: cj Loo
Copywriter: Keat Houng
Group Account Director: Gabriel Wang
Account Director: Harpreet Kaur
Account Supervisor: Rasul
Illustrator: cj Loo