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RESORTS WORLD SENTOSA

 

Intro

The integrated resort located on the

island of Sentosa, needed seasonal campaign and ads for its restaurants.

 

Challenge

There is quite a number of restaurant, so we

had to build different style or look and feel for each restaurant, but at the same time still need to show the branding of RWS.

 

Solution

We created a wave line as visual identity to represent the dynamic and gastronomic of RWS. Futhermore, using limited resource from stock libraries, we differianted each resturant by colors and elements from Chinese and Japanese, to French and Italian.

 

 

Advertising Agency: The Idea Lab, Singapore

Chief Creative Officer: Vince Kwan

Executive Creative Director: Vince Kwan

Creative Director: Roy Kiong

Art Director: cj Loo

Copywriter: Keat Houng

Group Account Director: Gabriel Wang

Account Director: Harpreet Kaur

Account Supervisor: Rasul

Illustrator: cj Loo

© 2016 CJLOO. All Rights Reserved.

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