HARBOURFRONT CENTRE

 

Intro

The iconic mall located by the sea needed ads for its Great Singapore Sale events.

 

Challenge

We had to make every cent in a tight budget count. Stock images would only escalate costs. Furthermore, we had to highlight how this mall differed from others in its mix – specialty stores catering to mothers.

 

Solution

Using my illustrations, we created a visual that sold the mother-centric mall using a story-book-like visual style. This complemented the writing, which was inspired by children’s books. I’ve also used a friendly, soft palate, and a family-friendly illustration style to cater to the mall’s target crowd.

 

 

Advertising Agency: The Idea Lab, Singapore

Chief Creative Officer: Vince Kwan

Executive Creative Director: Vince Kwan

Creative Director: Liang Tan

Art Director: cj Loo

Copywriter: Tham Yin May

Group Account Director: Gabriel Wang

Account Director: Emily Benjamin

Account Supervisor: Kevin

Illustrator: cj Loo